With an ever-increasing population, London’s housing shortage remains acute. And when it comes to family homes the problem is even more pronounced. Faced with this growing demand from people wanting to live and raise their children in the capital, Berkeley Homes set out to design a new type of house that could meet these needs.
Named the Urban House, the flexible, sustainable housing format has come to life after a decade on the drawing board, offering a high-density, low-rise solution to the shortage of larger homes. It can be delivered in 10 weeks and can be easily adapted to meet the evolving needs of modern lifestyles.
Berkeley engaged Camargue to communicate the launch of this new housing typology to its key stakeholder audiences including: prospective and existing consumers, central and local government leaders, planners, investors and the construction supply chain.
This major new foray into modular housing by a developer of Berkeley’s scale and reputation required careful preparation combined with the skilful delivery of detailed information to a range of key audiences.
Camargue developed the launch strategy – highlighting the land efficiency, unique design and environmental and sustainability credentials of the Urban House.
In addition to helping to secure a range of high profile briefings and tours at the Urban House in Kidbrooke Village, Camargue also secured widespread media coverage of the launch with in-depth feature articles in: The Times Bricks & Mortar supplement, The Evening Standard Homes & Property, The Financial Times, Property Week andEstates Gazette, Canary Wharf, Business Green and Building. This among over 50 articles published within two months of the launch, 95 per cent of the first release of homes are already sold.
For more information on the Urban House please contact Berkeley@camargue.uk