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Backbone Connect is a leading provider of digital connectivity for commercial offices, working with landlords and asset managers across the UK.

Office technology has been rising up the agenda for some years but the pandemic kickstarted a revolution in how we think about the workplace. Backbone Connect wanted a communications partner that could build its profile further and help it grow market share in real estate, demonstrating the company’s ability to support landlords through a rapidly changing market by delivering digitally-enabled workplaces.

We worked with the business to develop a focused communications strategy that would give Backbone Connect a strong voice and market presence as well as insert it into wider debates about the new era of hybrid working. We deliver a proactive trade media campaign regularly securing coverage in titles including EG, Property Week, CoStar and PlaceTech. We also provide wider consultancy around digital communications including LinkedIn training, thought leadership and events and networking programmes.

"The team at Camargue has been instrumental in helping Backbone Connect to deliver an ambitious repositioning strategy. With their support and guidance, we were able to build exposure and credibility that generated results for our bottom line. With only a small internal team, I've been particularly impressed with Camargue's proactive approach and their willingness to roll their sleeves up and get involved when needed.”

Mel Root, head of marketing
Backbone Connect

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