Blake Morgan is a top 50 UK law firm, with offices in London, the Thames Valley, Cardiff and the south coast. It’s an award-winning, multi-discipline firm that operates across a range of practice areas, including construction, healthcare, private client, family, tax and intellectual property.
Camargue was appointed as Blake Morgan’s corporate communications partner in 2018 to help bring focus to the firm’s media relations activity and link it more closely to its business goals. Part of this meant moving away from tactical media relations in order to more clearly promote the business’ diverse range of sector experts. Our approach was to talk less about services, and more about insights, expertise and the benefits of working with Blake Morgan’s experienced lawyers.
Alongside Blake Morgan’s communications, marketing and business development teams, Camargue has worked extensively to deliver a communications strategy built around ‘fewer, bigger, better’ campaigns and messages. Since early 2018, we’ve worked with the team to deliver a number of campaigns involving issues-based media relations and business development activity, including the fully-integrated ‘Life Stages’ campaign from 2018/19.
We’ve helped Blake Morgan achieve better cut-through with clearer messages and, at the same time, we’re building better connections for the business with regional, sector and national press – making them the go-to commentators on a number of key topics.