The Fortune Global 500 developer, Greenland Group, is a well-known brand across Asia and operates in multiple international property markets. But it is relatively young in the UK and wanted help, both to build its profile and to support the success of its developments.
Camargue’s brief encompasses corporate, community/stakeholder, residential sales, public affairs and digital – it is a truly integrated campaign focused on clear commercial and reputational objectives.
On appointment, we worked collaboratively with the client to prepare a corporate communications strategy, putting in place a vital framework for all communications activity. We are now implementing that strategy, working in a genuine partnership with the client.
At Greenland’s flagship Ram Quarter development in Wandsworth, we are contributing to putting the scheme on the map, creating brand awareness, attracting a vibrant mix of commercial occupiers, driving site footfall and supporting new homes sales. It is a placemaking campaign which plays to our strengths and enables us to add value through our comprehensive understanding of market, community and stakeholder communications.
From first principles of corporate brand values and definition, to putting a new website and social media channels in place, to generating regular media coverage and building a CSR strategy, we are plugged into Greenland’s business and operating to add value right across the board.