Understanding shopper motivation is critical to the success of major retailers. We work with global consumer insight firm, Kantar, to turn its data into a major currency – a barometer for retail performance – the Grocery Market Share. This monthly measure shifts share prices and demonstrates the power of combining data and insight. We manage the firm’s reputation in the UK and globally advising across a range of FMCG sectors.
"Camargue are essential partners at the heart of our media strategy, ensuring our shopper and consumer insights reach clients through trade, national and broadcast media. They are responsive, proactive and genuinely understand our complex business."Fraser McKevitt, Head of Retail and Consumer Insight