As with many local authorities, homelessness is a critical issue in the London Borough of Hounslow – causing emotional and economic upheaval for residents and costing the council dearly.
To help tackle the issue, Camargue worked closely with senior council officers to understand the specific challenges facing the local authority. Recognising the importance of early prevention, we created a public-facing behavioural change campaign to increase self-referrals of those at risk in the borough.
Our design team developed a brand identity – Stop it before it starts – and a suite of campaign materials to raise awareness of the warning signs of homelessness among residents. We created print and digital posters to be displayed around the borough and a case studies-led animated film, explaining in simple terms the common causes of losing one’s home – including domestic violence and tenant evictions.
The campaign was launched at an event attended by key stakeholders across the community, London councils and central government. We leveraged our strong relationships with the local government media to profile key spokespeople and demonstrate best practice, while promoting the campaign through social media and the council’s resident-facing channels.