Notting Hill Genesis : Camargue

With over 60,000 homes across London and the south-east, Notting Hill Genesis (NHG) is one of the largest housing associations in the country. Building on its success it is developing new, affordable homes across the capital, from Park Royal in north west London to the Royal Docks in the east.

Through a targeted media relations programme, Camargue is supporting NHG in promoting its developments – profiling its role as an urban regenerator, communicating new launches and driving residential sales.

We leverage our relationships with the media to secure a consistent stream of national, regional and trade coverage in titles from the Metro and Evening Standard to First Time Buyer magazine.

Our work is helping NHG reach its target audience of first-time buyers while building its reputation in the residential sales property market. Harnessing our understanding of the affordable housing sector, we’re also promoting the benefits of Shared Ownership and positioning the business as a leading housebuilder in the space.

We’re bringing the buyer journey to life – creating resident case studies and films to tell real-life stories of purchasing a home with NHG.

Camargue is also supporting in raising the housing associations’ reputation through award submissions, and using our digital expertise to advise on strategies to drive sales through social media channels.

“Camargue is an important partner and plays a vital role in raising our profile and explaining how we help first time buyers achieve their first step on the property ladder. Through its in-depth understanding of our market and strong relationships with media, the team has provided valuable strategic advice and support to drive our marketing and sales.”