The English Cities Fund has been pioneering placemaking for almost 20 years. A joint venture partnership between Homes England, Legal & General and Muse Developments, this unique development company brings together imagination, investment and collaborative spirit to turn difficult sites into dynamic urban communities.
The fund was set up by government in 2001 to break through barriers to institutional investment in urban areas, working in long-term partnerships with councils, landowners and communities. With an initial investment of £100 million, the fund has transformed five vast sites – in cities from Salford to Plymouth – to create new neighbourhoods and generate £1.6 billion in developed value.
It was against this track record that the partners chose to double the capacity of the fund to £200 million. Camargue was instructed to support the fund’s expansion with a comprehensive refresh of its brand, which included modernising its messaging and visual identity to resonate with today’s market.
As well as a new website and associated marketing collateral, we launched the fund’s expansion in the media and delivered a series of targeted press articles to drive wider market awareness.