Reputational support and strategic change

A2Dominion is one of the UK’s leading housing associations. A member of the G15, it manages over 39,000 homes and puts 100 per cent of its profits back into building new homes and providing services.

Since 2019, Camargue has worked with A2Dominion to support the organisation’s growth and long-term resilience by undertaking comprehensive reviews of its reputation and brand.

This has taken the form of a set of strategic communications audits, where Camargue’s conclusions and recommendations are helping to inform A2Dominion’s evolving corporate strategy.

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The initial brief built on an existing relationship via the G15 and support Camargue had provided A2Dominion in response to a local reputational issue.

The subsequent audits have been informed by dozens of senior stakeholder interviews, peer-to-peer analysis, staff surveys, focus groups and workshops, as well as desktop research of the organisation’s profile in the media and political world.

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Camargue’s recommendations have responded to social trends around customer service, social value and the changing roles of housing associations, as well as the challenges the sector has faced post-pandemic

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Our suggestions are helping to improve A2Dominion’s reputation with customers, partners, politicians, staff and stakeholders – along with practical, short-term actions to help the organisation implement our recommendations.

Caroline Abomeli

Group Director of Communications


Camargue are leaders in affordable housing communications. Their in-depth knowledge of our sector and organisation’s purpose, combined with their research capability and strategic communications expertise, made them the ideal partner for this challenging and wide-ranging project.

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