Social Housing Retrofit Accelerator.
Driving UK Government's retrofit ambitions
The Social Housing Retrofit Accelerator (SHRA) helps providers of social housing in England bid for the government’s £3.8bn Social Housing Decarbonisation Fund (SHDF), alongside upskilling asset management teams to plan and execute retrofit projects.
Camargue was tasked with raising awareness of the SHDF, creating a distinctive identity for the SHRA programme, and enabling the sector’s learning through a range of expert-curated resources and events.
Central to our approach was amplifying the voices influential retrofit specialists with strong existing brands and gave them a platform from which to share their expertise.
Through accessible online content, podcasts, LinkedIn, events and media coverage, the SHRA’s audience were able to engage with free-to-access information at a time and in a format that was accessible to them.
We worked closely with our in-house design team to create impactful newsletters, animations, on-demand video content and eye-catching social media content.
Our strategic approach delivered results and, importantly, excellent value for money for the tax payer.
The carefully tailored messaging struck a chord with our audience. Over the course of the programme, we:
- Organically built a LinkedIn following of 2,300 professionals, reaching over 213,000 impressions and high levels of engagement from senior decision makers
- Rapidly grew the SHRA mailing list to over 2,500 subscribers, with consistently high open and click through rates driving event attendance
- Attracted 14,000 visitors to the SHRA website and over 27,000 pageviews
- Curated high-quality, engaging channels – with our newsletters, podcasts, website and social media rated well above four out of five on average by SHRA users