Property, development and planning.
Greenland.
Tailoring a global brand for the UK real estate market.
The Fortune Global 500 developer, Greenland Group, is a well-known brand across Asia and operates in multiple international property markets. But it is relatively young in the UK and wanted help, both to build its profile and to support the success of its developments.
Camargue’s brief encompasses corporate, community/stakeholder engagement, public affairs and digital – it is a truly integrated campaign focused on clear commercial and reputational objectives.
On appointment, we worked collaboratively with the client to prepare a corporate communications strategy, putting in place a vital framework for all communications activity. We are now implementing that strategy, working in a genuine partnership with the client.
At Greenland’s flagship Ram Quarter development in Wandsworth, we are contributing to putting the scheme on the map, creating brand awareness, attracting a vibrant mix of commercial occupiers and driving site footfall.
It is a placemaking campaign which plays to our strengths and enables us to add value through our comprehensive understanding of market, community and stakeholder communications.
From first principles of corporate brand values and definition, to putting a new website and social media channels in place, to generating regular media coverage and building a CSR strategy, we are plugged into Greenland’s business and operating to add value right across the board.
Patrick Gloyens
Senior Director of Strategy
Greenland (UK)
Camargue provides us with an excellent service underpinned by impressive knowledge.
"They really know their stuff, are creative, energetic, collaborative and a pleasure to work with. They understand what we need, guide us and are always anticipating. We feel incredibly well supported."
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