Market and social research.
Kantar.
Explaining how brands grow
Kantar’s Insights division advises some of the world’s biggest brands, helping them to understand consumer attitudes and habits to inform marketing and advertising strategies that will deliver commercial impact.
We run a proactive media campaign to cement Kantar as a leading voice on how to build strong brands that stand out in often crowded marketplaces – how to innovate, how to differentiate and, ultimately, how to encourage consumers to choose brands again and again.
We coach Kantar’s spokespeople to tell stories using data and insight, from how AI and TikTok are reshaping the marketing landscape in retail, to the power of inclusive advertising in banking and financial services. We have established a regular presence for Kantar in the trade press, including prominent titles like Marketing Week, Campaign and The Drum, as well as building relationships with national correspondents.
Our programme is punctuated by high-profile campaigns to add firepower to Kantar’s business development activity. These include its BrandZ analysis, a closely watched barometer for the world’s biggest brands, and its Christmas ads campaign – showcasing the importance of consumer testing to drive return on advertising investment.
We take a creative approach to put a new spin on Kantar’s evidence-based framework for marketing effectiveness, plugging the business into the news agenda and ensuring it is seen as dynamic and forward-looking.
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