Housing.
Pocket Living.
Leading the conversation on accessible city living
Pocket Living sells well-designed, affordable homes at a 20% discount to market rate. They make city living accessible to the average Londoner, helping them take their first step onto the property ladder.
Pocket Living is an innovative, forward-thinking business with lots to say on the housing crisis, city living and the contribution their model can make to meeting the capital’s housing need.
Camargue’s brief was to secure high-profile, high-impact media coverage, making sure the right people were reading what Pocket had to say, amplifying its corporate voice and reaching new consumers.
We helped Pocket strengthen its national voice, making it the go-to commentator on planning reform and the impact of Covid-19 on young city professionals. We also secured regular appearances in the Financial Times, The Telegraph, The Times and sector and regional press.
By nurturing strong relationships with prominent journalists, we ensured the voices of Pocket Living’s top team were leading the national conversation, including joining Matt Chorley on Times Radio to discuss the Government’s planning reforms.
In parallel, we also secured high-profile, people-focused consumer coverage that enhanced Pocket’s brand and told their story through the voices of home buyers, landing prominent pieces in the Daily Mail, Sunday Times and the front page of the Evening Standard’s Homes & Property supplement.
Nathalie White
Head of Marketing
Pocket Living
Camargue was an integral part of the Pocket team – helping us keep our finger on the media pulse and at the forefront of policy makers’ and consumers’ minds.
“They transformed complex arguments and stories into clear narratives that journalists and their audiences can easily engage with, ultimately securing top tier coverage for us. Breaking the mould is at the heart of Pocket’s success – Camargue got that and helped us stand out from the crowd to make the case for a unique type of modern, affordable housing.”
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