Construction and engineering.
UK Concrete.
Positioning the UK’s concrete industry for a net zero future.
Camargue has worked with the Mineral Products Association (MPA) to establish UK Concrete, which is championing the proactive steps the UK industry is taking to support the transition to a net zero society.
Concrete is the most used resource in the world after water and is fundamental to shaping our built environment. It plays an essential role in delivering new homes, schools and hospitals, as well as critical infrastructure providing us with
clean water and renewable energy.
Our brief has been to convey the industry’s steps to cut emissions by 53% since 1990 and the technologies and innovation it will use to achieve net zero.
By developing, designing and publishing the UK industry’s first ‘Roadmap to Beyond Net Zero’, we helped to set out a clear path for net negative concrete by 2050. Endorsed by the Government’s Committee on Climate Change, it has helped inform a strategic programme of stakeholder engagement, targeting influential industry opinion formers, politicians and policymakers.
We have helped to create and shape creative campaigns through a suite of engaging films and a programme of national media relations, securing coverage in media including the Financial Times, Sky News and the Daily Mail.
This has involved delivering thought leadership commentary giving voice to key industry issues, from the importance of carbon border adjustment mechanisms to explaining the most important updates to the recipe for concrete since the 1980s.
Chris Leese
Chair and Special Advisor
MPA UK Concrete
From day one Camargue has played an instrumental role in supporting UK Concrete, from developing our messaging through to the creation of engaging content and high-quality assets
"They have a full understanding of the key issues at the heart of our industry, helping to proactively shape our communications and stakeholder engagement strategies and achieve effective and meaningful outcomes."
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