Retail and leisure.
Worldpanel by Numerator.
Shining a light on human behaviour and fast-moving consumer trends
Camargue provided corporate communications support for global market researcher and data consultancy Worldpanel by Numerator.
We delivered a high profile national, regional and vertical sector media relations campaign for the business, showcasing its ability to illuminate changing human behaviour and guide organisations’ strategic decision making.
Our role included promoting Worldpanel’s grocery market data, relied upon by major retailers, investors and public sector bodies to understand how the nation’s shopping habits are evolving, particularly during the cost of living crisis.
We helped turn this monthly data release into much sought-after market-moving intelligence. We regularly secured over 100 monthly mentions for the business’ grocery market share update in leading national, broadcast and trade media.
We also ran the highly regarded UK press office, supporting on average 70 media enquiries and requests for comment each month reflecting the currency that we built for the business as the go-to voice on consumer behaviour.
Fraser McKevitt
Head of Retail and Consumer Insight
Worldpanel by Numerator
Camargue are essential partners at the heart of our media strategy, ensuring our shopper and consumer insights reach clients through trade, national and broadcast media.
"They are responsive, proactive and genuinely understand our complex business."
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