Monday October 10 2022.

3 minute read

Keeping it flowing.

Water is the most valuable resource we share. We need it to meet our most basic needs, we harness it for energy, we revel in it during the summer.

Providing clean water to every home across the UK has been a triumph of technological ingenuity. It is something we’ve come to take for granted in this country, but climate change and the complexities that come with expanding cities and a growing population pose problems.

Environmental change will impact all aspects of human life. In the past decade, we have seen year on year record breaking temperatures, longer dry spells and increasing health risks – with the British summer of 2022 bringing new questions about the readiness of our infrastructure across transport, energy and the logistics sector. The first red-warning threat to life was issued by the Met Office and drought declarations across parts of England are becoming more regular.

The best way to keep safe in the heat? Drink plenty of water, of course. Unfortunately, these conditions are also taking a toll on our H2O reserves and supply. Before and after images of reservoirs, lakes and peatland were flashed across our screens throughout June, July and August. There then followed calls to restrict water use, impose hosepipe bans and suggestions we should apply peer pressure to our neighbours to shame them out of watering their gardens while offering tips on how to recycle water.

Behavioural change in consumer-level choices can have a significant impact, but the bigger picture points to more serious challenges. The Environment Agency estimates that summer rainfall in the UK will decrease by 15 per cent by the 2050s and up to 22 per cent by the 2080s. This will further squeeze supply in the UK.

Alongside climate change, we are seeing population growth continue and cities expand. The ONS forecasts that the population of the UK will increase by 2.1 million by the mid-2030s and a further 3.9 million by 2045, placing additional pressures on the supply network. The Government estimates that this population trajectory will require four billion litres of water per day.

Water shortages will impact all areas of our economy – and in many parts of the country the effects are already being felt. Housing and water supply will become even more interconnected when we have a shortage of both – and we are already seeing local authorities placing great scrutiny on new developments’ water efficiency.

In places like Cambridgeshire (where water provision is a key consideration in the emerging Greater Cambridge Local Plan), there is increasing demand for more housing as the population grows. But developments struggle to get approved because of their impact on local water infrastructure which faces an unsustainable strain. It’s a familiar chicken and egg scenario for those who work in property and development.

So what is being done to address these challenges?

Water companies are currently preparing water resources management plans (WRMPs), setting out plans for significant investment.

Ofwat has set a £4.8bn investment target for maintenance and long-term supply planning. This is part of the English Water Industry National Environment Programme and the Welsh Environment Programme.

And last month, the Government announced measures to improve water use efficiency through labelling of appliances such as washing machines, dishwashers and showers. This aims to replicate energy efficiency labelling and inform users of their water use. It is hoped this will help save 1.2bn litres per day.

There is much to do, but few challenges are more important. If we are going to meet our water needs today and futureproof supply for a growing population, we’ll need to draw on the late-Victorian age creativity and resourcefulness that allowed us access to clean water in the first place.

Jul 26, 2024

4 minute read

When is an apology not a good apology?

No, this isn’t the opening to a bad joke, although CrowdStrike’s response to causing an IT outage that saw 8.5 million computers worldwide affected, has widely been derided as one.

Written by

Max Hammond

Associate Director

Read more about When is an apology not a good apology?

Jul 19, 2024

5 minute read

Keir the Builder: can he fix it?

Keir the Builder: can he fix it?

Written by

Jemima Pring

Senior Account Executive

Co-written by

Sophie O’Boyle

ACCOUNT EXECUTIVE

Read more about Keir the Builder: can he fix it?

We know
our business.

Want to keep up-to-date with news, insight and opinion from across our world?

Subscribe now to receive our newsletter, VIEWPOINT direct to your inbox.

Viewpoint alt

Join over 775 regular readers

Camargue will use the information you provide on this form to be in touch with you and to provide updates and marketing. Please let us know all the ways you would like to hear from us:

Please see our privacy policy for more details about how to change you mind and unsubscribe

Viewpoint alt