Wednesday April 02 2025.
10 minute read
Oxford-MK-Cambridge and a revitalised Arc. A Camargue conversation.
On 29 January, Rachel Reeves sounded the starting gun for a revitalised Arc. Speaking at Siemens in Eynsham, she highlighted the opportunity for the region to become ‘Europe’s Silicon Valley’ and to lead the UK’s innovation economy.
Here we go again, said some. Others welcomed the Government re-invigorating the Oxford-Milton Keynes-Cambridge corridor and recognising its potential.
What everyone is trying to get to grips with is what’s different and how can we make it work this time?
Camargue hosted a round table dinner and discussion on 18 March in Oxford to draw together expertise from across the development community and explore answers and opinions on the topic.
It was a lively, hugely well-informed and insightful session within which we undertook a ‘development diagnosis’ to identify the barriers, problems and blockers from previous efforts to achieve the area’s growth potential. We then turned to more positive opinions on how we could make a success of it this time, what would make the difference, and who needs to do what. We called it a ‘prescription for good growth’.
Anyone working across the Oxford-MK-Cambridge region with an interest in bringing forward investment, development and good growth will be likely to find valuable insights in our summary report - see below.
As always with Camargue conversations, the emphasis was on bringing people together where there’s mutual opportunity and collective value. This was an excellent discussion with real insights coming from deep knowledge.
Here’s a snapshot of images from the evening – with the round table held in The Botanical Room at The Ivy, Oxford.










May 27, 2025
4 minute read
Can social science play a role in better communication?
Life is changing. Our towns, cities and rural spaces are evolving, and technologies such as electric vehicles and cleaner heating are becoming a more visible, and more necessary, part of our day-to-day lives. But is it right to assume that many people will be opposed to change, or is the picture more nuanced?
Written by
Max Hammond
Associate Director
May 23, 2025
Want to know how AI will reshape comms? Start with your audience
You don’t have to scroll LinkedIn for long before you get a flurry of posts telling you about the next thing that AI is going to transform (and here’s another one, sorry).
Written by
Stephanie Byrne
Associate Director
We know
our business.
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