The only constant is change.

Yet, a recent YouGov poll found that only 19% of Britons reported the intention to make a New Year’s resolution for 2026. Perhaps this number reflects a widespread shift in attitudes to change. 

While it seems logical to enact a process of transformation in January, life often fails to conform to logic. Things are changing all the time, regardless of whether we are holding a glass of fizz and counting down the seconds till midnight. We can, of course, strive for change, but the process of achieving it is just as important as the end result. 

Through our work across corporate and stakeholder campaigns, we help businesses effect change. The nature can take different forms, from facilitating the transition to net zero to helping shift the public perception of an organisation. And we also help our clients to navigate through and manage periods of change. We are expecting to see many in 2026. 

Local English council, Senedd and Scottish Parliament elections are all scheduled to take place this May, signalling a potential shift in regional, local and national political landscapes across the UK. 

The process of local government re-organisation in England continues to evolve and, in some counties, differences of opinion about the political composition are likely to be left to central government to resolve. 

Businesses are also contending with the ongoing changes brought by AI, increasing digitisation and the ‘attention economy’, where there is the challenge for organisations to be heard in a crowded ‘always on’ media landscape. 

It may already feel like a fundamental shift has happened with the advancements and prevalence of AI transforming the way society and businesses operate. Nevertheless, it is still important to take the time to consider the full extent of this and understand the benefits, risks and modes of implementation in their entirety. 

As we look to the new year, some of the changes facing us can be anticipated and others cannot. Yet, being equipped with an effective communications strategy is crucial to help navigate and manage change that comes in any form, at any time. 

By embracing this change in a positive, forward-thinking way that seeks to unpick complexities and bridge the gap between theory and practice, we can be better placed to meet and embrace new challenges and opportunities. 

So, as we say cheers to the new year, let’s also say cheers to change, whatever it may be.