Industrial and manufacturing.
Mineral Products Association – MPA Cement.
Championing a foundation sector for growth, for materials security and for building.
The Mineral Products Association’s (MPA) members represent the largest materials flow in the UK economy including the cement manufacturing sector.
Cement is a vital ingredient in concrete, the world’s most used construction material, and it is needed to realise the government’s building ambitions and industrial and clean energy strategies.
We run a wide-ranging awareness campaign to spotlight the competitiveness challenges UK cement makers face to help drive policy change and avoid deindustrialisation. The campaign has deepened understanding of UK cement’s strategic importance and the policy actions needed to secure the sector’s future.
Collaborating closely with the MPA and its members, we have drafted clear, direct messaging which tackles complex issues while cutting through with media, major projects stakeholders and policymakers.
A drumbeat of media activity – from features in the Sunday Times to interviews on BBC Radio 4 Today and commentary in the trade press – is keeping the sector front of mind and explaining its crucial role when many other voices are jostling to be heard in Westminster and Whitehall. A targeted LinkedIn strategy has elevated our spokespeople’s profile and broadened reach.
We took the message to parliament with an event supported by the Minister for Industry, constituency MPs and government officials, ensuring the sector’s priorities are heard by those with the power to enact change. Impactful design materials created by our studio James Ford Design have brought the campaign vividly to life including a microsite, videos and an industry paper.
Dr Diana Casey
Executive Director at the Mineral Products Association
Mineral Products Association
Camargue were brought on board to help us at a critical time when the cement sector was facing a number of competitiveness challenges and our voice was being lost in the noise.
“From shaping messaging to driving engagement across media and with stakeholders, Camargue’s support has helped raise the profile of the sector and ensure our priorities are understood by those who can make change happen.”
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