The Cambridge Biomedical Campus is one of Europe’s largest centres of biomedical and life sciences research. Home to AstraZeneca, GlaxoSmithKline, Cancer Research UK and the Medical Research Council, as well as Addenbrooke’s and Royal Papworth Hospitals, the campus brings together leading academics, clinicians and businesses to collaborate on ground-breaking scientific discoveries.
Camargue was appointed by developers Liberty Property Trust and Countryside to support an expansion of the campus and drive occupier interest by profiling the benefits of co-location.
Our brief focused on media relations across property and life sciences press and national media to reach potential occupiers and their real estate advisers. We worked closely with existing organisations on site and stakeholders such as Cambridge University Health Partners to draw out stories of the exciting partnerships that the campus has helped to unlock, leading to new medical breakthroughs.
Our work helped to raise awareness of Cambridge Biomedical Campus as a fantastic place to do business, not just at the heart of the UK’s golden triangle but on the world stage too.